I have been involved in New Media for greater than 10 years, creating and maintaining a number of web sites.
I started building a web presence for Marriage Encounter of NE Nebraska in 1996, followed by the site for the Permanent Diaconate of the Archdiocese of Omaha in 2001, NE. I passed these on over time.
I currently maintain the web site for the Permanent Diaconate of the Diocese of Grand Island, Deacon Bill’s Place and The Deacon Preacher.
I do not mention these as anything other than some evidence of credibility when speaking about New Media. I’ve been around awhile.
When I started the early sites, they were almost revolutionary. At that time there were maybe three or four Diaconate sites at the diocese level and just a handful of individual deacons sites.
That number has increased dramatically over the years, which shows a Catholic Church presence on the web.
However, all of these web sites suffer from the same flaw of mentality: they are “static”.
They exist for a specific niche of readers and consist primarily of content that flows one way, from web to viewer. They are filled with schedules, downloadable materials and good information, but the information age has drastically changed in the last several years.
The new media of today is anything but static! It is interactive with ideas and conversations happening almost in real time. Communities of like minded and opposite minded people pop up in almost every Google search.
This is the point of social media such as Facebook, Twitter, blogs, pod casts and YouTube, to name a few.
I believe that the Church indeed must, not only enter into this arena, but they be a leading and dominating force. Catholic bloggers have been at the forefront of this New Media explosion, but most parishes, diocese and clergy have been missing or only minimally represented.
The article and book listed below are a good place to start. The numbers that Mr. Vogt gives are staggering! (Any emphasis is my own)
Brandon Vogt talks about modern ways to share the Gospel.
ORLANDO (CNA)—Twenty-five-year-old author and Catholic convert Brandon Vogt has a message for the Church: Utilize new media or fail to reach the American population and much of the rest of the world.
“These new-media tools have already infiltrated our culture, our way of communication, in ways that are mind boggling,” Vogt told CNA on Sept. 16.
“They are not a trend, they are not a passing fad and are, therefore, necessary for the Church to engage in,” he underscored. “If this digital continent is where people are, then the Church needs to be there too.”
In his new book The Church in the New Media (Our Sunday Visitor/$13.95), which includes a chapter by Register blogger Matthew Warner, Vogt describes a planet with more than 750 million Facebook users, countless blogs and three billion-plus YouTube video views per day.
Last year, Americans alone sent more than 1 trillion text messages, and nearly 13% of online adults in the U.S. have Twitter accounts.
“I’ve seen intense, deep discussions about religion or faith or morals” on these mediums, Vogt said, “so I’ve seen the tip of the iceberg on how powerful these tools are.”
However, “when I look at the Church — especially her institutional arm as a whole — I saw that we were really not engaging these tools on any level compared to other spheres of life.”
Vogt estimates that the Catholic Church is “a good two to three years” behind most Protestant communities in using new media; and when it comes to the secular world, “we’re a good half decade behind.”
In writing his groundbreaking new book, Vogt said he wanted to use his own expertise and that of other online Catholics “to help the Church as a whole to engage this digital revolution.”
The book outlines what Vogt calls the four main uses the Church should have for new media: evangelization, faith formation, community building and mobilizing for the common good.
He marveled that, for the first time in history, educating the faithful “is no longer a Sunday-only activity or constrained to religious-education classes.”
“We can really educate Catholics in their faith every second of every day — all the information is completely available 24 hours a day, seven days a week, 365 days a year.”
Aside from faith formation, however, Vogt said that the greatest area of potential for the Church is using new media for the common good.
“Catholic social teaching places a strong emphasis on the theme of solidarity. With these tools, we have a primary chance to engage solidarity like we never have before.”
He cited the example of the advocacy group 40 Days for Life, which has grown from a handful of people in a few short years to one of the biggest pro-life movements in the world: “Anybody can connect with anybody in the world in a matter of seconds, especially for free, and so we can build movements for good.”
However, there are dangers to new-media use, Vogt noted, explaining that more and more research is showing that the Internet is actually rewiring the human brain, making us constantly distracted.
But he addressed the fear some have within the Church that Catholicism could be dumbed down or reduced to sound bites through media tools.
“I don’t think the danger is the competition between the distracted online culture and religion,” he said. Rather, “I think religion, Catholicism in particular, is the antidote to digital distraction.”
People in modern society are having an increasingly hard time engaging in deep, contemplative practices offline, Vogt said. “I think that’s the perfect pastoral opportunity for the Church.”
Through new media, he explained, the Church can point to ancient practices like Eucharistic adoration, contemplative prayer and lectio divina.
“The Church can come to these people and say, ‘Yeah, we know you’re overwhelmed by this torrent of content online; we know that you’re hungry for something deeper than the shallow Facebook messages and tweets you receive. Come to this fountain of depth and sustenance that the Church offers.’”
Vogt said that Catholics should take their cue from Pope Benedict, who recently made headlines when he tweeted for the first time.
“I thought it spoke monumental volumes to the world — I don’t see any other major religious leader doing something like that.”
Although the Vatican has had some “tough love” moments in learning the need to stay current in their communication practices, the tweet “was a great sign of confirmation that the Vatican, from the very top, from our 84-year-old Pope, sees the value and importance of using these tools.”
But Vogt said he’d like to see more involvement in new media by U.S. bishops, many of whom may be intimidated by rapidly expanding technology and communication methods.
“It can be overwhelming with the new-media tools because there are so many — even if you just look at the prominent ones: We’re talking blogs, Facebook, YouTube and Twitter.”
Vogt recommends that bishops “just pick one that you’re not doing and dive in — explore and test out different ways of posting and interacting with the commentators.”
He said that by engaging in new media, bishops have the power to alter young people’s inaccurate perceptions of the Church.
“A lot of people my age, especially in the young-adult generation, are disenfranchised with the Church for many reasons — one of which is they kind of picture the Church to be this distant, inhuman, disconnected organization,” he said.
“I think new media is the perfect way for bishops to change that perception. They can put a real face and real persona behind the Church’s image. This is a Church filled with real people, with real emotions and interactions.”
For those who are “still unsure, still hesitant, still fearful about engaging in the digital world because of all of its inherent dangers,” Vogt said, “I would echo the roar of Pope John Paul II — ‘Do not be afraid.’
“I think that is the voice that the Church needs to hear at this moment in time more than any other.”
Deacon Bill O’Donnell is serving in the Diocese of Grand Island, NE where he continues to use New Media, primarily in the area of Catholic Faith Formation. You can contact him firstname.lastname@example.org, read his Deacon Bill’s Blog and listen to his pod casts on DeaconCast.Net